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What Climate Advocates Can Learn from Fairytales
Climate advocates often focus more on appealing to people’s heads rather than their hearts, assuming that if people just knew the truth, they would act accordingly. But as research shows, attitudes,...
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The Customer Has to Come First in Sustainability Communication, Too
Usually, marketing and communication professionals treat stories about brands’ sustainability commitments like any other marketing material: they push them forward with a pre-determined message in...
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What’s Missing From Sustainability Communication
Too often, businesses rely only on numbers when communicating about their sustainability commitments. This has started to change, as companies like Chipotle have come to recognize the power of...
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7 Tips for Building a Successful Climate Movement
Earlier this year, an unlikely alliance of cowboys, ranchers, and environmentalists came together to rally against the Keystone XL pipeline. The rally, called “Reject and Protect,” drew thousands of...
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Using Storytelling to Motivate New Audiences
One of the biggest challenges cause communicators face is engaging individuals who aren’t already deeply invested in an issue. In a recent Chronicle of Philanthropy article, communication guru Paul...
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Why We Need to Tell Stories About Climate Change
Much of the public dialogue around climate change centers around facts and figures. Global mean temperatures are expected to rise by this many degrees Celsisus. Climate change will cost this much...
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Discover the Secrets of Better Climate Communication (Video)
Effective climate communication is no different than other types of communication – if you want to engage, use images and stories, rather than facts and statistics. As Think Progress points out here,...
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